BMW Golfsport and Associated Weavers have agreed to a partnership, where Sensualité® by AW was the “Official Carpet Partner” of the BMW Masters 2014. With a prize money of 7 million US dollar this renowned golf tournament took place in Shanghai, China and was the first event of the final series on the “Race to Dubai”. Each edition could count on the support of many well-known international high- end brands. From now on, Sensualité® by AW is one of them.
AW stands for craftsmanship, pure innovation, extreme quality and service and respect for the environment. Those are the values AW undeniably has in common with BMW. That’s the reason why the company was more than happy to present prestigious Sensualité® collection in the VIP area during the BMW Masters from 29th October until 2nd November 2014 in Lake Malaren Golf Club, Shanghai.
“Sensualite by AW is a super soft and premium carpet which is the kind of product which we are looking for at the BMW Masters and which goes perfectly together with the other brands at this event such as Rolex, Hugo Boss and Ballantine’s among others”, says Moritz Holst, Manager International Sales & Marketing Rights at UFA Sports GmbH.
Sensualité® carpet is not only super soft, but also very strong and resilient. This is due to the iSense® yarn, a unique and extremely soft polyamide. Those features make Sensualité® carpet particularly suited for the bedroom. Don’t we all want to get out of bed barefoot and feel a super soft, warm and comfortable carpet under our feet, which can stand hard wear?
Sensualité® is available in 4 qualities, each with their own specific features when it comes to composition, look & feel: ‘Séduction’, ‘Sensation’, ‘Silhouette’ and ‘Secret’. Séduction has everything to seduce: irresistible softness combined with a discreet lustre in a myriad of enchanting colours. Sensation is Séduction’s elegant twin sister with delicately curled frisé yarn, frivolous and graceful at the same time. It comes in eighteen distinguished colours, each emphasizing the satiny gloss of her body. Silhouette’s interplay of colours makes her look different every time. For a moment, she retains the traces of the person touching her. Then she erases every mark. In eight colours, Silhouette has a thousand faces. Secret is luxurious opulence … that’s the first impression you get from this exquisite creation. Due to its multiple possibilities, the Sensualité® collection comes up to everyone’s expectations, even the most fastidious ones. Because in the end, everyone has a soft side.
Sensualité® is a brand-new collection of super soft carpet, produced in Belgium by AW, leading producer of broadloom carpet. Sensualité® and iSense® are registered brands of Associated Weavers Europe NV.
AW is a European leading producer of broadloom carpet, with production plants in Ronse (Belgium) and Liberec (Czech Republic). The company achieves a turnover of 150 million Euros (2014) and employs 500 people. The most important markets are the United Kingdom, Germany, France, Scandinavia and Central Europe.